Pot Noodle

Launched into Britain in 1977, the Pot Noodle brand is Unilever’s original instant hot snack. It is the UK & Ireland’s No 1 Pot Snack with a huge 77% market share.

How it all started - the brand's history

Pot Noodle was launched way back in 1977 by Golden Wonder when convenience was the future and noodles were exotic! The original idea of ‘cup noodles’ came from Japan but it has since captured the hearts and stomachs of our nation’s youth.

Pot Noodle is made in the Welsh town of Crumlin in South Wales. The factory typically produces a staggering 155 million pots every year and they celebrated 25 years of Pot Noodle production there in 2004.

There have been a host of bold new Pot Noodle flavours and variants launched onto our shelves since the 70’s including ‘Asian style’ Posh Noodle, the incredibly hot Bombay Bad Boy and Sizzling Bacon.

In fact, we’ve just gone to market with a new and improved product range, introducing the new variants Chicken Satay, Lamb Hotpot and Tikka Masala to the Pot Noodle family!

Nutritional information

We have made a number of improvements to Pot Noodle over the last few years and as a result here are some facts that you may be surprised to know:-

Reduced salt

  • The salt content has been reduced by an average of 50% from 2005 levels across the Pot Noodle range as part of Unilever’s continuing salt reduction programme.

No artificial colours or preservatives

  • Contrary to popular belief there are no artificial colours or preservatives in a Pot Noodle.

Vegetarian

  • All Pot Noodle flavours are 100% suitable for vegetarians.

Find more information about the Pot Noodle range call the Customer Careline free on 0800 0323251 in the UK.

Advertising

From the first advertising campaign in 1995 which featured the cartoon character 'Ned Noodle' to the prison spoof 'The Lambshank Redemption’, ‘Big Dave’ and ‘Office Bike’ through to the most recent ‘Fuel of Britain’ campaign featuring Welsh miners Pot Noodle has always been well-known for its award-winning and highly amusing advertising. As a result the brand has often been a topic of conversation in playgrounds and pubs up and down the UK.

Advertising awards have included Cannes Gold award in Digital Media for 'Hysterical Girlfriend' in 2004, Gramia Award for the 'Seedy Sanchez' campaign in 2005 and most recently Silver at the British Television Advertising Awards in 2007.

Did you know?

  • It is estimated that 240 Pot Noodles are eaten every minute in Britain. 
  • Noodles have been eaten in North China since 100 AD.  
  • All you need to make a Pot Noodle is a kettle and a fork.
  • There are 10 flavours of Pot Noodle and the most popular is Chicken & Mushroom.
  • Pot Noodle is available in three sizes: Standard, King and Mini.           
  • Mr Momofuku Ando, the Japanese inventor of the instant noodle snack, died in January 2007 aged 96.